Senior Digital Analyst (m/f/d)

  • Flexible

    Lisbon, Portugal

    Palma, Spain

    Luton, United Kingdom

    Hanover, Germany

  • 123822

  • Remote

  • Permanent

  • Full Time

  • 37.5 - 40

The Senior Digital Analyst assists in the delivery of best-in-class digital insight across TUI’s digital assets. In an exciting and diverse role, this Analyst will focus on driving change through digital insight for business-critical projects, such as our ventures into new products and markets.


You will be joining the company at a very exciting time, being part of the eCommerce function which is driving the digital focus within TUI, we are at a significantly evolved point in our digital journey with an exciting roadmap ahead. In addition to being digitally focused TUI is also investing heavily in analytics, with this also being a key focus in driving the business forward.



As Senior Digital Analyst you will have responsibilities covering a variety of areas including strategic insight, data integrity, forecasting, work flow optimization, AB and Multi-Variant Testing.

The core of your role will be liaising with a wide variety of stakeholders to support and shape strategic business initiatives through the application of data and insight, drawing on knowledge from other teams (e.g. customer analytics and commercial analytics) where applicable. 

You may have opportunity to support and shape the development of our self-service optimisation across multiple sites, and will also have responsibility for supporting stakeholders’ day-to-day data requirements (using Adobe Analytics Premium and Adobe Target) while simultaneously having a constant eye on the future, highlighting opportunities that may not yet have been considered.

Assisting with prioritisation on the roadmap and leading tests from hypothesis and specification through to monitoring and analysis.

You will be comfortable in A/B and multivariate test hypotheses and then presenting your insights, scientifically proven to the appropriate stakeholders. 

In relation to analytics availability you will be responsible for creating actionable reports and dashboards, at all times taking an educational/ support approach to encourage self-service by stakeholders using Adobe Reports & Analytics (SiteCatalyst).


  • Previous experience of Digital Analytics

  • Fast thought speed, able to identify analytics approach quickly and deliver at speed

  • Extensive experience in using enterprise level web analytics solutions, ideally on a commercial website, ideally in Travel.

  • Experience with Adobe Data Workbench, Adobe Analytics, SiteCatalyst would be preferred (Although those with experience of Google Analytics, Core Metrics etc would be considered.

  • Understand digital data collection techniques and limitations

  • Excellent knowledge of digital technology and understanding of key developments in online conversion analytics

  • Established advanced user of Microsoft Excel



  • Being a valuable team member of TUI, the No.1 global and socially aware travel company
  • Competitive salary and benefits
  • Smart working (Flexible hours) and possibility of working remotely up to 100% or Hybrid from one of our offices
  • Develop yourself as part of a friendly, richly diverse and virtual international team
  • Pension scheme and life assurance 
  • Generous holiday entitlement & holiday discounts
  • Forward thinking ways of working
  • TUI time off, purchase of additional holiday entitlement
  • Excellent rates with foreign exchange and discounts with retailers


​​We love to see your uniqueness shine through and inspire the future of travel.​  If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA.