Copywriting Executive

  • Luton, United Kingdom

  • 126975

  • Remote

  • Permanent

  • Full Time

  • local regulations


*** The advert will be closed at the end of the day on Monday, July 15th. *** 


As a Copywriter joining TUI Musement, you will play a key role in producing copy for our full portfolio of Experience products.  


Your main responsibilities will be to create engaging and high-quality English copy covering our full range of Experience products. This includes our core Sun & Beach offering as well as City & Venue and Events pages, as well as supporting any strategic partnerships, such as National Geographic and Tours. In addition, as a Copywriter you will be involved in supporting certain business-led initiatives, including our AI ambitions, data gathering initiatives, optimization goals and adapting to new ways of working with the implementation of a new content management system, Nova.     

The Editorial Team is responsible for optimising Full and Dedicated products from the TUI Musement portfolio covering in excess of 20 million guests.  



  • Produce high quality, engaging English product copy. 

  • Flexibility to work across all products in our Experience portfolio according to our business needs. 

  • Collaborate with other Copywriters to ensure deadlines are hit and priorities across the team are adhered to.  

  • Deliver on the TUI TOV and Style Guide in all product copy.  

  • Work with Stakeholders when required to deliver on new product requests and on-going strategic partnerships. 

  • Open to adopting new technologies and exploring their potential. 

  • Ensure any data tracking initiatives are supported.

  • Participate in optimisation projects across the team. 

  • Be an integral part of the Copywriting team as we migrate to Nova and adapt to new ways of working. 



  • Excellent communication skills and command of the English language, in particular written. 

  • Ideally, an Editorial background, with some experience of writing content for a brand. 

  • Previous knowledge of working in a CMS and editorial workflows. 

  • Strong organizational skills to manage multiple projects simultaneously and prioritize them effectively to meet tight deadlines. 

  • Experience working in an agile environment /collaboratively to achieve.  




  • Competitive salary and benefits as standard
  • Career progression opportunities in more than 50 countries worldwide 
  • Develop yourself as part of a friendly, richly diverse and virtual international team
  • Exceptional approach to your learning – access to free learning platforms & language lessons

TUI Musement is a leading Tours & Activities business. It combines a scalable digital platform with local service delivery, to offer excursions, activities, tickets and transfers in more than 50 countries worldwide. There are over 130,000 ‘things to do’ in all major holiday and city destinations, which are distributed through B2B partners, via the Musement and TUI websites and direct to TUI customers. We also offer services to cruise lines through Intercruises Shoreside & Port Services in ports worldwide. TUI Musement sold around 10 million excursions, tours and activities delivered by our international colleagues located around the world and is one of the major growth areas of TUI Group. 

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA.

#TUIJobs  #TUIMusement 

Do you have any questions regarding this job offer? Get in touch!

Julia Ajchsztet

Phone: +34 971 709 115


Please note: Only for questions or queries. Applications will only be accepted via the Careers Portal.