Senior SEO Manager

We are seeking a Senior SEO Manager who is not just adept at navigating the ever-evolving landscape of search engines but thrives on it. Search Engine Optimisation forms an integral part of TUI’s digital strategy, and the Senior SEO Manager plays a pivotal role in improving our online presence and growing our organic traffic. In this role you will be developing and future proofing our SEO strategy, leading a team of 4 SEO specialists and managing a diverse range of internal and external stakeholders

Now accepting applications until Thursday 27th November

ABOUT OUR OFFER 

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• Lead the development and execution of a comprehensive SEO strategy that drives organic growth across both traditional and emerging AI-powered search platforms.
• Inspire and mentor the SEO team, fostering a culture of excellence, continuous learning, and collaborative knowledge sharing.
• Own the relationship with our SEO agency, establishing clear processes and ways of working to maximise value and performance.
• Collaborate cross-functionally and influence senior stakeholders to ensure SEO priorities are understood, supported, and embedded across the business.
• Stay ahead of industry trends, innovations, and algorithm updates, applying insights to continuously improve performance and test new approaches.
• Define and track SEO objectives and key results (OKRs) that align with TUI’s broader business goals and digital strategy.
• Champion SEO across the organisation, sharing insights, driving awareness, and evaluating the impact of initiatives to inform future direction.
• Act as the SEO subject matter expert for Product Development teams, ensuring SEO is integrated into product planning and delivery.
• Partner with Group SEO teams to shape and deliver long-term growth plans, ensuring alignment and knowledge exchange across markets.

ABOUT YOU

• Proven experience leading SEO teams, with a strong track record of developing and delivering impactful, data-driven SEO strategies.
• Deep technical SEO expertise, including site architecture, crawlability, indexing, and performance optimisation.
• Advanced proficiency in search data platforms such as SEMrush, Botify, or equivalent tools, with the ability to extract actionable insights.
• Strong stakeholder management skills, with the ability to influence and collaborate effectively within a complex, matrixed organisation.
• Analytical and strategic mindset, capable of solving complex problems while maintaining attention to detail and balancing short- and long-term priorities.
• Excellent communication skills, with the ability to translate technical concepts into clear, actionable insights for non-technical audiences.
• Proactive and curious learner, passionate about staying ahead of industry trends, algorithm updates, and emerging technologies.
• Strong prioritisation skills, with the ability to align SEO initiatives to broader business goals and drive measurable impact.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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