• Stockholm, Sweden

    Copenhagen, Denmark

    Oslo, Norway

    Helsinki, Finland

  • 57442

  • Marketing & Communications

  • Permanent

  • Full Time

  • 39

** This role is a permanent role, full-time and based in our Stockholm work-place at Munchenbryggeriet on Södermalm. We apply six months probationary. You report to Creative Lead, who answers all your questions at marcus.lind@tui.seWe select candidates continuously so feel free to send in your application asap, but not later than 31th October. **


TUI Group is the largest travel company in the world, with TUI Nordic representing markets in Sweden, Norway, Denmark and Finland. We are a digital sales company, as our sites in each country are central for our sales, inspiration and customer interaction.


We are now recruiting a copywriter to our Creative Studio. We need a team-player that can deliver both strong conceptual and strategic thinking and be hands on, writing copy for all sorts of channels and needs.


In Creative Studio we are 18 colleagues working close together across disciplines and in all four Nordic countries. 2019 we won the award “Årets Marknadsavdelning”. Now, we are preparing to take the next step as travel are about to be in great demand again. It’s an exciting journey ahead and you will be an important member of our team, creating both long term branding and short term performance marketing.




You will be a key competence for TUI Creative Studio, our own Inhouse Agency, and an important part in driving the idea process and creating communication concepts and strategies. But also securing TUI-tonality in everything we communicate and especially, write.


In addition to that you also thrive on hands-on writing, delivering strong commercial texts for mostly digital media such as CRM, web/UX, display, video, but also radio and print ads etc – for all our four Nordic markets. All according to specified briefs and deadlines. In doing so you’ll have a close co-operation with various stakeholders and teams internally such as our Tactical marketing Managers, CRM and Digital marketing teams.


You’ll work with both Nordic brand campaigns and tactical assignments. You’re a key competence in packaging new products and initiatives, finding the essence in an extensive brief and turning it into interesting communication that is relevant for our customers. You’ll also pitch in with strategic thinking as we plan to take our brand into new exiting journey. You’ll work with longer deadlines and really short ones. In all sorts of channels and in close collaboration with lots of fun, driven and skilled colleagues.




  • Minimum 3 years’ experience as a copywriter – at an external agency or inhouse agency/marketing department
  • A digital profile and mindset
  • Demonstrated skills in delivering strategic thinking, conceptual ideas and strong copy
  • A deep understanding of marketing and consumer perspective and what message that works best for different needs/channels
  • A strong desire for working with one (big) brand and the possibilities that comes with that
  • Strong social skills, is prestigeless and a positive team-player that adds energy
  • One of the Nordic languages and English is a requirement
  • A degree in marketing, communication or media



  • Great location and open space offices
  • Super travel discount
  • Excellent career development opportunities 


We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA. If you have any questions regarding the role you are welcome to contact Marcus Lind at

We are looking forward to your application and meeting you!