App Analytics Manager

  • London, United Kingdom

  • 91148

  • Digital & Technology

  • Permanent

  • Full Time

  • 37.5

TUI Group is the world’s number one integrated tourism business. Digital Commerce (Digital Product & UX & Digital Marketing) is a global team within TUI Group responsible for the business delivery and operation of all E-commerce solutions and products. We are a multi-disciplinary team of experts across Digital Marketing, Digital Product, Digital Experience & UX, UI, SEO and Optimisation & Analytics providing services across the UK, Ireland, Sweden, Norway, Denmark, Finland, Germany, Belgium and The Netherlands.
A key factor in successful digital transformation will be the successful development and rapid scaling of our mobile app platform. To achieve this, we are now seeking a strong and experienced analytics expert to lead the App Analytics Team which will provide analytical support to commercial and product teams, deliver insights and recommendations to help the business make data-driven decisions and contribute to the rapid development of the TUI app.
This is a fantastic opportunity for an experienced analytics professional to lead the mobile analytics function of TUI.

Please note the closing date for applications is : Sunday 17th July




Produce board-level reporting & Stategic insights for the app 

  • Dashboards and adhoc insight analysis will be required by market boards, the group board and other stakeholders.  You will co-ordinate the work to develop and deliver these and ensure the timely production of standard reports.


Lead transformational, strategic projects for App Analytics

  • You will have the opportunity to drive your own analytics projects from start to finish. You will define the app push strategy, measure app customer life-time value, cross-platform engagement, app ancillary uptake, in-destination usage and app CPA. 


Embed analytics into cross-functional teams

  • App Analytics is a self-standing function where each team member is a specialist in their own area of expertise. You will start embedding analytics into cross-functional teams, move from specialist model into new end-to-end model, transform analytics and integrate the team within agile delivery teams.


Target setting and performance management

  • Deliver commercial insight to inform growth targets, a critical enabler to accelerate to 3bn annual sales, delivering 20% of total sales in a few years’ time, with the app being used by 75% of our customers.


Develop a proactive approach for insight generation

  • In order to be truly insights-led, we need to move from a reactive to a proactive insight approach, where the right insights reach the right people without them even asking for or thinking about them. You will reserve time for proactive insight creation by exploring data, testing hypotheses, diving deeper, considering more data sources, broadening the scope to contextualize and improve analysis presenting back to senior managers.


Forge a data driven culture in the business

  • A critical part of this role is influencing and fostering a more data-driven approach around TUI and making sure Analytics is used for better decision-making.  You will embed the Analytics function across feature teams and cut Analytics turnaround times by providing product owners and developers with intuitive and interactive self-service reporting.


Line manage the Mobility Analysts and support career development

  • The analytics team for the app is based both in London and in Porto with our development partner. Provide line management support for the team, define scope of work, assign goals, manage learning curve, support career development and lead by example.




  • An experienced authentic servant leader with passion for digital commerce & technology.
  • Significant practical experience in digital analytics – measurement, trading analytics and digital marketing analytics.
  • Excellent knowledge of web analytics tools (Google Analytics, Firebase, Adobe Omniture) & Experience with visualisation tools (Tableau, Spotfire, Data Studio…).
  • Data analysis. Comparing data sets, identifying valuable customer segments, spotting trends, seeking reasons for reduced conversion rates. Presenting the results as insights and recommendations at a business level. Experience with BigQuery or SQL and comfortable writing complex queries.
  • Excellent knowledge of AB testing including the set up and measurement of tests to produce accurate, significant results as quickly as possible.
  • Must be a self-starter, proactive, energetic, comfortable in a fast-paced, high transactional, complex working environment.
  • Great communicator and facilitator comfortable working across organisational and market boundaries and managing senior stakeholders. Able to disagree, yet align.
  • Experienced Coach & mentor.




  • Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
  • Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
  • Discretionary Bonus Scheme
  • Private Medical Insurance, single cover with option to add dependants
  • Permanent Health Insurance
  • Pension scheme and life assurance 


​We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.


We love to see your uniqueness shine through and inspire the future of travel.​  If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email

Your application is important to us and we aim to get back to you shortly after the closing date