We take pride in our way of working. Based on trust and transparency, our leaders encourage a test-and-learn mentality spread across all functions – from day-to-day work to inclusion and a sustainable mindset. We stay humble, work together towards the same goals and have fun while we’re at it.

Lukas Edenfelt

Pom Ahnborg

Eirik Bang Søberg


With great freedom comes great responsibility. Our way of working is dependent on a trusting environment on all levels, at all times. It means knowing less about the decisions our people take on a daily basis or if they choose to work from home. How and where you reach your goals is basically up to you. Our belief is that mutual trust creates both speed and better decisions.


Transparency is key. We believe that when the information you share blends with the ideas of others, magic is created. In a time where we are increasingly motivated by direction and purpose, we rely on transparency. Expect meetings without closed curtains and don’t be surprised if you see Alex casually working from the Piazza.

Test and Learn

Testing and learning is a crucial element at TUI. We believe in creating a culture where new ways are encouraged and where it’s ok to fail. Being an industry leader means that we need to be first with solutions to problems our competitors haven’t even thought of yet. We need to constantly reinvent and optimise everything from our IT structure to our workspace interior. We test. We win. And we learn from our misstakes.


We create, fail, innovate and celebrate together. Every person who’s a part of TUI is just that. A part of something bigger – a team, if you like. With togetherness comes knowledge sharing, which is a core concept at TUI. We’re confident in saying that even if you’re an expert, there’s always something to learn from a colleague. Whether it’s during a meeting or a round of backgammon.

A glimpse of the TUI Life

Digital Safari

TUI Kickstarter

 Human Is The Next Big Thing