Manager Brand international ROBINSON (m/f/d) 1

You will perform these tasks with enthusiasm:

• Brand strategy: Further development of brand positioning, architecture and target groups; adaptation for international markets.
• Market launch: Planning and implementation of go-to-market strategies, including competitive analysis, media mix and local adaptations.
• Campaign management: Management of integrated full-funnel campaigns across all channels with clear KPIs.
• Budget responsibility: Management of the marketing budget, forecasting and ROI assurance.
• Agency management: Selection, briefing and management of international agencies, including quality and process standards.
• Performance & insights: Defining KPIs, analysing campaign results and deriving optimisations.
• Stakeholder alignment: Close cooperation with sales, product teams and club operations; reporting to senior management.
• Team development: Promotion of marketing expertise and intercultural cooperation. 
• Compliance: Ensuring compliance with local advertising and data protection guidelines.

You should bring your personality and the following:

• Completed bachelor's degree (with a focus on marketing/economics), master's/MBA an advantage
• At least 10 years of experience in brand/marketing functions at global hotel brands or international hospitality portfolios.
• Extensive experience (7+ years) in developing and implementing marketing strategies in APAC markets, including local adaptation.
• Proven track record of successfully launching hotel brands in the Asia-Pacific region, as well as experience in the Middle East or Africa
• Successful management of creative and media networks in multiple markets; strong briefing and performance management skills.
• Experience in budget planning and ROI-oriented management.
• Knowledge of brand tracking, CRM/marketing automation, analytics (Google, Tableau) and collaboration tools.
• Fluent English, basic knowledge of German, other languages (Asian) an advantage
• Willingness to travel internationally for market launches, partner meetings and agency meetings (approx. 10%).

What we offer:

• A position with the world's leading tourism group with international career opportunities
• A modern and future-oriented working environment with flexible working time models, mobile working and desk sharing
• Comprehensive and individual training opportunities/programmes that promote specialist and management careers
• Work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes

We look forward to receiving your application – regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or worldview.