MEET POM AHNBORG – MEDIA & PERFORMANCE LEAD
”The most interesting part of my work is to combine all of these data sources that are available both internally and externally. My main role is to secure the media investments for both brand and performance. The thing I like most with my work is the analytics part when we can see the patterns of what works the most, to combine all these data sources that are involved in the consumer journey.“
Discover more about Pom’s job at TUI in this video.