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Head of Marketing Communications & Campaigns

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Head of Marketing Communications & Campaigns

Luton, United Kingdom Hybrid Permanent Full Time or Part Time 37.5 137561

Join TUI as our Head of Marketing Communications & Campaigns and lead our vision for impactful marketing that drives brand awareness, customer engagement, and sales growth. In this strategic leadership role, you'll develop and execute effective marketing communication plans that bring our UK&I regional strategy to life within TUI's global brand framework.

ABOUT OUR OFFER

  • Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
  • Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
  • A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
  • Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
  • Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

  • You'll develop and optimize regional marketing communication plans that seamlessly integrate global brand frameworks with local market dynamics, balancing consistency with relevance.
  • Managing the annual marketing calendar, you'll ensure alignment between global initiatives and UK&I regional priorities while collaborating with key stakeholders across the business.
  • We'll look to you to strategically activate marketing campaigns across the most effective channels, ensuring consistent messaging and execution that maximizes brand impact and performance.
  • Leading the creative development process, you'll work with global and local teams to produce impactful campaign assets that maintain brand consistency while addressing unique market requirements.
  • Your expertise will drive the development of commercial sales content across multiple channels to support trading priorities and boost customer conversion.
  • As a strategic leader, you'll coordinate integrated marketing initiatives across all channels, ensuring cohesive delivery and measurable impact throughout the Marketing and Sales functions.

ABOUT YOU

  • You have demonstrated success in developing and executing impactful marketing campaigns within the travel industry or similar consumer-facing sectors, with end-to-end campaign management experience.
  • You bring a strong understanding of the UK&I market and competitive landscape, with the ability to design marketing strategies tailored to regional dynamics.
  • Your good working knowledge of all marketing channels enables you to guide effective planning and strategy while leveraging the expertise of content and channel owners.
  • You can think strategically, set clear direction, and drive innovation across marketing initiatives to deliver measurable impact.
  • Your commercial mindset and proficiency in leveraging data and analytics inform strategic decisions that optimize marketing effectiveness.
  • You have experience managing strategic relationships with key suppliers and agencies, fostering collaboration that drives performance.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.


We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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Questions about the job?

I'm happy to answer them.
Email: aparna.shobha@tui.co.uk

Please note: For enquiries only. Applications are only accepted online.

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