Head of Brand Strategy & Identity

We're looking for a Head of Brand Strategy & Identity to shape how TUI shows up to the world. You'll develop and maintain our centralised brand strategy and convert it into a clear, consistent identity across every touchpoint – from marketing campaigns to customer interactions. This role is vital for enhancing brand recognition, fostering customer loyalty, and driving our reputation as a premier travel brand.

This role can be based at any of our headquarters within the market locations, Luton, Hannover, Rijswijk, Zaventem or Stockholm.  The role will be published until Wednesday 25th March.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll be accountable for our overall TUI brand strategy and the look and feel of our brand, ensuring consistent application across all customer touchpoints.
• Working alongside the Brand & Content Leadership Team, you'll help develop our strategy, portfolio of products and brands to maximise brand equity through initiatives like brand architecture and go-to-market strategy.
• We need you to deliver cohesive and compelling branding solutions across key interactions including advertising, websites, apps, retail, uniforms, aircraft, cruise ships, airports, hotels and in-resort experiences.
• Leading the Global Brand Forum and Brand Market & Asset Board, you'll bring together brand leads from our source markets, hotel brands and experience business to discuss and align strategies whilst developing and enforcing brand guidelines.
• Using research where necessary, you'll craft and bring to life compelling brand stories for target customer segments through industry-leading design and creative, always putting yourself in our customers' shoes.
• You'll engage with internal and external stakeholders, including senior leadership, partners, and agencies, to ensure alignment and support for brand initiatives across and beyond the business.

ABOUT YOU

• You have proven experience developing and delivering successful multi-channel brand strategies and identity, ideally within global organisations or multi-brand environments. Travel industry experience would be a bonus but not essential.
• Your excellent verbal and written communication skills allow you to convey creative concepts in a way that inspires stakeholders, with a passion for storytelling and connecting to audiences.
• You possess a strong sense of design and copy sensibilities, from high-level strategic direction down to small details, with an eye for exceptional creative, copy and visual design.
• As a strategic and commercial thinker, you can assess and quantify the short and long-term impacts of changes, manage ambiguity, and evaluate options to meet business expectations.
• You're an engaging communicator who can quickly gain rapport and credibility with a diverse set of international stakeholders, building a network at all levels of seniority up to board level.
• Fluent in English, with additional language abilities in German, French or Dutch being desirable but not essential.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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