Manager Brand International ROBINSON (m/w/d)
Manager Brand International ROBINSON (m/w/d)
Hannover, Germany
Hybrid
Fixed term
Full Time
38,5
136016
Diese Aufgaben erfüllst du voller Begeisterung:
- Markenstrategie: Weiterentwicklung der Markenpositionierung, Architektur und Zielgruppen; Anpassung für internationale Märkte.
- Markteinführung: Planung und Umsetzung von Go-to-Market-Strategien inkl. Wettbewerbsanalyse, Medienmix und lokaler Anpassungen.
- Kampagnenmanagement: Steuerung integrierter Full-Funnel-Kampagnen über alle Kanäle mit klaren KPIs.
- Budgetverantwortung: Verwaltung des Marketingbudgets, Forecasting und ROI-Sicherung.
- Agenturmanagement: Auswahl, Briefing und Steuerung von internationalen Agenturen inkl. Qualitäts- und Prozessstandards.
- Performance & Insights: Definition von KPIs, Analyse von Kampagnenergebnissen und Ableitung von Optimierungen.
- Stakeholder-Alignment: Enge Zusammenarbeit mit Vertrieb, Produktteams und Clubbetrieb; Reporting an die Geschäftsleitung.
- Teamentwicklung: Förderung von Marketingkompetenz und interkultureller Zusammenarbeit.
- Compliance: Sicherstellung der Einhaltung lokaler Werbe- und Datenschutzrichtlinien.
Du solltest dein ICH und Folgendes mitbringen:
- Abgeschlossenes Bachelorstudium (mit Schwerpunkt Marketing/Wirtschaft), Master/MBA von Vorteil
- Mindestens 10 Jahre Erfahrung in Marken-/Marketingfunktionen bei globalen Hotelmarken oder internationalen Hospitality-Portfolios.
- Langjährige Erfahrung (7+ Jahre) in Entwicklung und Umsetzung von Marketingstrategien in APAC-Märkten inkl. lokaler Anpassung.
- Nachweisliche Erfolge bei Markteinführungen von Hotelmarken im asiatisch-pazifischen Raum sowie Erfahrung im Nahen Osten oder Afrika
- Erfolgreiche Leitung kreativer und medialer Netzwerke in mehreren Märkten; ausgeprägte Fähigkeiten in Briefing und Performance-Management.
- Erfahrung in Budgetplanung und ROI-orientierter Steuerung.
- Kenntnisse in Brand Tracking, CRM/Marketing-Automatisierung, Analytics (Google, Tableau) und Kollaborationstools.
- Fließende Englischkenntnisse, Grundkenntnisse in Deutsch, weitere Sprachen (asiatisch) von Vorteil
Was wir bieten:
- Eine Anstellung beim weltweit führenden Touristikkonzern mit internationalen Karrieremöglichkeiten
- Eine moderne und zukunftsorientierte Arbeitswelt mit flexiblen Arbeitszeitmodellen, mobilem Arbeiten und Desk-Sharing
- Umfassende und individuelle Weiterbildungsmöglichkeiten/-programme, die Fach- und Führungskarrieren fördern
- Arbeiten in einem hoch motivierten Team sowie eine offene, freundliche und kollegiale Unternehmenskultur mit flachen Hierarchien und kurzen Entscheidungswegen
Wir freuen uns auf Ihre Bewerbung – unabhängig von Ihrem Alter, Geschlecht, Ihrer Nationalität, ethnischen Herkunft, Behinderung, sexuellen Orientierung, Religion und/oder Weltanschauung.
You could be here!
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About TUI Learn more about TUI. We are a leading global travel and leisure experience company that makes holiday dreams come true for people around the world.
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TUI Job Day | Kos, Greece Discover exciting career opportunities at our TUI Job Day in Kos on 14th January.
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TUI Job Day | Palma de Mallorca, Spain Discover exciting career opportunities at our TUI Job Day in Palma de Mallorca on 13th January.
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TUI Job Day | Palma de Mallorca, Spain Discover exciting career opportunities at our TUI Job Day in Palma de Mallorca on 27th January.
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TUI Job Day | Paphos, Cyprus Discover exciting career opportunities at our TUI Job Day in Paphos on 23rd January.
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